ADManiac…

Guys, first of all sorry for the delay in posting this article… thanks to Srivaths anna for reminding me.

I am planning to give the following:

•  my observations and analysis on various Ads
• the ADs which I like the most
• the Ads which have received much praise from Giants like AGK

To start with, I would like to classify ADs (ther are hell a lot of

classifications and this one is just a sample to understand the working of Ads)

classification 1:

• Verbose Ads

• Ads with little or NO words

• Ads based on songs

Much recently, the second category of Ads have seem to struck a chord. These Ads catch the attraction of the viewers without boring us. Remember, making an AD film itself is difficult coz’ u have to convey the content in less than a minutes time. Just think about the efforts and thinking needed to deliver the message through ADs without any words…

Some classic Ads with less or no words:

1. Havells fans

A person would have been kidnapped and tied to a chair. WIth immense

difficulty, he frees himself out. That is when the kidnapper switches

‘ON’ the Havells fan. Due to the breeze from it, he falls asleep peacefully.

This is a great way of conveying the entire IDEA!

2. Havells cables

The mother is finding it difficult to cook for her son. The small boy

notices her difficulty and solves her problem with a HAVELLS cable.

A novel and indirect way of illustrating its ’Fire resistant’ nature. What I liked most about this Ad is that, the element

of affection and Love (Amma sentiment)

3. Vodafone Ads

A person spends a whole day in the lift coz’ of the SMS alert from

Vodafone. Though wierd, it succeeds in winning our attraction.

4. Bank of India / Indian Bank (cant remember xactly)

A child carries his piggy bank to the bank and he is also treated

with due respect. It stresses on ’CUSTOMER FOCUS’.

5. Saint Gobain glass (one of my most favourite ADs)

This is a popular Ad in which a lady throws a bucket of water in air and it strikes the glass in between the lady and those seated. A funny ad which conveys the matter straight.

That is all for now…

upcoming posts on ADs would be:

1. Is star-value needed or not?

2. Emotional Ads

3. Reasons for failure of ADs

Interesting…Facts…one should know…

This is an interesting mail that I got from my friend SAMBUnathan, oops , Swaminathan… Here is it for you to enjoy

Interesting…Facts…one should know….

‘Stewardesses’ is the longest word typed with only the left hand .

And ‘lollipop’ is the longest word typed with your right hand. (Bet you tried this out mentally, didn’t you?)

No word in the English language rhymes with month, orange, silver, or purple.

‘Dreamt’ is the only English word that ends in the letters ‘mt’. ? (Are you doubting this?)
Our eyes are always the same size from birth, but our nose and ears never stop growing.
The sentence: ‘The quick brown fox jumps over the lazy dog’ uses every letter of the alphabet. (Now, you KNOW you’re going to try this out for accuracy, right?)

The words ‘racecar,’ ‘kayak’ and ‘level’ are the same whether they are read left to right or right to left (palindromes). (Yep, I knew you were going to ‘do’ this one.)

There are only four words in the English language which end in ‘dous’: tremendous, horrendous, stupendous, and hazardous.
(You’re not doubting this, are you?)

There are two words in the English language that have all five vowels in order: ‘abstemious’ and ‘facetious.’ (Yes, admit it, you are going to say, a e i o u)
TYPEWRITER is the longest word that can be made using the letters only on one row of the keyboard. (All you typists are going to test this out)

A cat has 32 muscles in each ear.

A goldfish has a memory span of three seconds. (Some days that’s about what my memory span is.)
A ‘jiffy’ is an actual unit of time for 1/100th of a second.

A shark is the only fish that can blink with both eyes .

A snail can sleep for three years. (I know some people that could do this too.!)

Almonds are a member of the peach family.

An ostrich’s eye is bigger than its brain.
(I know some people like that also)

Babies are born without kneecaps. They don’t appear until the child reaches 2 to 6 years of age.

February 1865 is the only month in recorded history not to have a full moon.

In the last 4,000 years, no new animals have been domesticated.

If the population of China walked past you, 8 abreast, the line would never end because of the rate of reproduction.

Leonardo Da Vinci invented the scissors

Peanuts are one of the ingredients of dynamite!

Rubber bands last longer when refrigerated.

The average person’s left hand does 56% of the typing.

The cruise liner, QE 2, moves only six inches for each gallon of diesel that it burns.

The microwave was invented after a researcher walked by a radar tube and a chocolate bar melted in his pocket. (Good thing he did that.)

The winter of 1932 was so cold that Niagara Falls froze completely solid.

There are more chickens than people in the world.

Winston Churchill was born in a ladies’ room during a dance.

Women blink nearly twice as much as men.

Now you know more than you did before!!

Rajni MANIAC!!!

The popularity of our Super * (haiyo… haiyo) has spread to South Africa as well. If you got to see Proteas’ pacer Ntini during net practice, he showed the BABA MUDRA…When I saw that pic for the first time, I thought it to be a coincidence. But, various articles confirmed that Ntini is a RAJNI FAN.

 Here is the article reg this in YAHOO NEWS…

“Looks like the Rajini mania has spread as far and wide till South Africa.

The visiting South African team’s fast bowler Ntini has recently confessed his obsession to the superstar’s movies and his style in particular. Ntini sure seems to be fond of Rajinikanth’s style statements and demonstrates the actor’s famous finger tricks for Baba.

Besides, he makes people drop their jaw by imitating the ‘Peraketaale Summa Adirudilla’ tagline from the last year blockbuster Sivaji flawlessly that stands proof to the number of times he watched the movie.

Apart from Sivaji, Ntini also declares that he has watched Baba many times from where he picked up the finger gesticulation. Ntini’s revelation has earned him many amused fans in Chennai where he is stationed along with his team for the first test cricket series against India.”

 This is a proud news for all RAJNI fans…